Visit Swale Terms and Conditions

This page explains the terms and conditions which you agree to when using the Visit Swale website.

These terms and conditions are for use of the Visit Swale website which can be accessed through the World Wide Web via www.visit-swale.co.uk, PDA, digital television, mobile phone and RSS feed. In these terms and conditions, when we refer to ‘Visit Swale’ we are referring to the website operated by Swale Borough Council (SBC), Swale House, East Street, Sittingbourne, Kent ME10 3HT. By continuing to use this website you agree to the following terms of use.

This page was last updated on 1 August 2017.


We make every effort to ensure the information on this website is accurate and up-to-date. However, to the extent permitted in law, we do not accept any responsibility for any statement in the content of Visit Swale. Swale Borough Council is not liable for any loss caused as a result of your doing, or not doing, anything as a result of viewing, reading or listening to this website.

Links to other sites

Certain links, including hypertext links, in our site will take you outside of our site. Links are provided for your convenience and inclusion of any link does not imply endorsement or approval by SBC of the linked site, its operator or its content. We are not responsible for the content of any website outside of our site. Please direct any comments or complaints to the site’s authors.


All rights in the design, text, graphics and other materials on our site and the selection or arrangement thereof is copyright of SBC or other third parties. Permission is granted to electronically copy and print, in hard copy, portions of our site solely for private or educational use (within the classroom), provided that no changes are made to the material and that SBC is acknowledged as the owner.

Virus Protection

Every effort has been made on the content of this website to protect the user from malicious content. You must however take your own precautions to ensure your computer is not exposed to viruses and malicious computer programmes. Swale Borough Council does not accept any responsibility for loss, disruption or damage to the system which you use to access this website.

Governing Law

These terms and conditions are governed by and construed in accordance with English laws and are subject to the exclusive jurisdiction of the English courts.

Revisions to the Terms and Conditions

Please check this webpage on your next visit to the website as we will continue to revise the terms and conditions. Continued use of the website is your acknowledgement that you agree to these terms and conditions howsoever they change.

Visit Swale Privacy Policy

Through the Visit Swale website we collect data about our users to:

  • Respond to any question or feedback which you submit to us through the website or by email.
  • Help us monitor and improve the website and services we offer.

All information provided will be held and processed in accordance with the Data Protection Act 1998 and will be used only for those purposes detailed above. The Data Controller is Swale Borough Council.

As the data collector, we may collect any personal information from visitors to this site. We will not provide any of your personal information obtained via the web to other companies or individuals unless required by law.

Whenever you provide sensitive information we will ensure all reasonable steps to protect it. We will also take security measures to protect your personal information when it is stored. Email addresses received as part of an enquiry are only used in relation to the enquiry.

Third Party Sites

Our website may provide links to third party sites. We do not take responsibility for the content of these pages as we do not control these websites. To make sure your privacy is protected, we encourage you to review their privacy policies.


Cookies and logging of IP addresses are used to enable Swale Borough Council to monitor site traffic and repeat visitor statistics. These statistics will not include information that can be used to identify any individual. Such information is anonymous and held on a temporary basis. To read more about Cookies and IP addresses, please view the Cookies section of this webpage.

The use of your data

By submitting your data, you consent to the use of that information as set out above. Where personal data is requested through forms, such data is only used for the purpose stated on the form and will not be given or sold to any third parties. This privacy policy only covers the Swale Borough Council web site of Visit Swale. Any pages linked to from this site are not covered by the policy. Swale Borough Council will at all times comply with the requirements of the Data Protection Act 1998.


The website that you are currently viewing (www.visit-swale.co.uk) is a microsite that is managed by Swale Borough Council in partnership with Visit Kent.


Our website uses ‘cookies’, which are small data files which collect information about how you use the website. They are stored on your device and may be accessed by a website’s server. Cookies however cannot be used to identify any user personally.

How we use cookies

The following is a list of cookies used by our website and what they are used for:

Name: ASP.NET_SessionId
Description: Strictly necessary for the website to work. This cookie helps to identify you as having started a session on the website. Read more on the Microsoft website about how and why session IDs are reused in ASP.NET.
Expires: When you close the browser.

Name: ActivityInfo2
Description: Placed by Media Mind, this cookie enables us to make our marketing activity more relevant.
Expires: Ninety days

Name: _atssc and _atuvc
Description: This cookie allows a user to join a twitter group and tweet our posts
Expires: Two years

Name: IDE and ID
Description: Google uses these cookies to advertise across the internet
Expires: Two years

Name: NID
Description: A preference cookie from google which contains a unique ID google uses to provide a preferred language (eg. English), how many search results you prefer to see on a page and wheter you wish to have Google's SafeSearch filter turned on.
Expires: Six months.

Name and expiry date: _ga (two years), _gid (one day), _gat_UA-39648160-1 (one minute), _qca (five years), _utma (two years), _utmz (six months).
Description: These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.  Read more about the cookies which Google Analytic’s uses at their website. This cookie description was sourced from the Information Commissioner’s Office, Cookies Policy - 1/8/2017, licensed under the Open Government Licence.

Our website uses YouTube to embed videos on some pages. YouTube provides its own cookies when a video is viewed.





Provides a randomly generated number for your browser to help identify you.

When the browser is closed.


Youtube uses this to count the number of ‘views’ of a video.

9 months.

Blocking Cookies

The majority of browsers (Firefox, Internet Explorer, Google Chrome, Opera, Safari etc.) allow you to block cookies from being installed on your device.

Please note that any restriction or deletion of cookies could impact on the functionality of this website.
Further information on the blocking cookies for each browser can be accessed at:

If you use a mobile phone, you may need to check the relevant section of the manual to block cookies.

Deleting cookies

Most browsers will allow you to delete cookies installed on your device. Dependent on your browser, further information can be accessed at:

Mobile phone users will also need to consult their manual for details on how to delete cookies.

Contact Details and Useful Information

The Visit Swale website is owned and operated by Swale Borough Council in partnership with Visit Kent. If you have any questions about our use of cookies and how we store your data then contact the Culture and Place Team on tourismsupport@swale.gov.uk or call 01795 417199 or write to Swale Borough Council, Swale House, East Street, Sittingbourne, Kent ME10 3HT.