Tourism Business Support, Insights, Advice and Engagement in Swale

Swale's Shared Story Toolkit 

Swale Borough Council is committed to developing and supporting the visitor economy and, through working with the local industry, has produced the marketing toolkit as an aid for those involved in bringing visitors to our area.


Share your tourism business news and stories in the monthly Swale Visitor Economy Newsletter - email to sign up.

Swale itself contains three distinct destinations – Faversham, the Isle of Sheppey and Sittingbourne as well as their surrounding villages, countryside and coast – and each has its own story to tell.

Our strengths lie in our outstanding landscapes, our rich and varied heritage, festivals and events, food and drink, arts and creativity, and of course our people! These strengths make up our offer and are our greatest draw for visitors.

Visit Swale is a microsite hosted by our partners at Visit Kent Business, a great source of tourism business advice, news and guidance.

As a regional destination marketing organisation Visit Kent works closely with Visit Britain / Visit England on UK Inbound and domestic marketing of Kent's tourism offer.

Visit Britain also provides a Business Advice Hub which lists top resources as:

Visit Swale Team Webpage Articles - Share Your Good News Stories...

Whilst we do not publish external features on the Visit Swale website, the Visit Swale team welcomes Swale tourism business content for editorial consideration to inform and highlight in website copy it produces and publishes. The team’s aim is to raise awareness of the good news stories contributing to our successful local visitor economy.

Please send your news and stories for information to , items will also be considered for the monthly Swale Visitor Economy Newsletter.

Swale Borough Council's Economic Development Team and Swale Means Business also produce a monthly economic development e-bulletin with the latest news, events, funding and business opportunities for ALL businesses based in Swale.

To sign-up for the e-bulletin please email if you would like to subscribe to receive this newsletter by email. If you wish to unsubscribe at any time, please contact us using the same address.

The team welcome contributions from businesses and support organisations about funding opportunities and events. Please email the details to if you would like your story to be considered for inclusion in a future issue.

Insights - Swale Visitor Information

This infographic summarises the volume and value of tourism and the impact of visitor expenditure on the local economy in 2019. The results are derived using the Cambridge Economic Impact Model under licence by Destination Research Ltd.

Download the full Swale Economic Impact of Tourism Report 2019


As the UK continues to emerge from the worst of the pandemic and consumers look for visitor experiences and destinations where they can reconnect with family and friends, the visitor economy is beginning to rally. 

However, consumers are also Covid-aware and anxious their visit is going to be ‘safe’.  There is growing evidence showing that a business demonstrating it is Covid-safe provides two key benefits: one, it offers the business a positive sales message and two, it gives the consumer the confidence to visit.  

We’re pleased to announce that Visit Swale is working alongside Visit Kent, Visit Britain, Quality in Tourism and Sandberg Solutions to promote two valuable business support schemes.  Both schemes are FREE and designed to help you re-assurance your customers that your business is ‘Covid-safe’.  

Remaining ‘Covid-safe’ is a sales tool  

Those already involved tell us both packages provide businesses with a great sales tool, deliver invaluable advice and help strengthen customer confidence to visit.  

Sign up now!  Joining is easy and both packages are FREE to join 

  •  Quality in Tourism 1:1 Sessions   

A FREE in-depth 1:1 session (virtual or face-to-face) with experienced, personable, industry experts, that follows the ‘visitor journey’ to reveal practical Covid-safe / general operational advice that will help you improve business performance.  Read more here 

  •  'We're Good to Go!' Industry Standard   

A UK wide industry standard / kite mark that provides a ‘ring of confidence’ for residents and visitors that clear Covid-safe processes are in place and your business is safe to visit - a great sales message!   Also FREE to join.  Read more here 

 What to do next?  To find out more about Quality in Tourism, click here and to find out more about the schemes contact Mark Sandberg at to arrange a call-back.  

  The We’re Good To Go scheme, launched last year by VisitEngland in partnership with the tourism boards of Northern Ireland, Scotland and Wales, has been recognised by the WTTC as meeting its international global standardised health and hygiene protocols and for its role in supporting the recovery of the UK tourism sector. The WTTC stamp enables travellers to recognise destinations around the world which have adopted global standardised protocols - so they can experience ‘Safe Travels.’

Escape The Everyday Campaign and Toolkit

Our multimedia campaign, Escape the Everydayreassures consumers and builds their confidence to book travel across the nations and regions by tapping into their pent-up desire to escape and for freedom following months of lockdown. Read the press release and download the new 2021

The £5 million, UK-wide ‘Escape the Everyday’ campaign highlights the quality destinations, visitor attractions and experiences on offer across the UK’s cities, countryside and coast to boost tourism across the shoulder season and beyond.  

As the tourism delivery partner for the GREAT campaign, we are delivering a £5m UK-wide domestic marketing campaign to inspire consumers to travel and enjoy the country’s amazing tourism offer from this summer.

The latest forecasts show that domestic tourism spending in Britain is estimated this year to be £51.4 billion, up 51% on 2020, but still only a little more than half, 56%, of the £91.6 billion in 2019. It is therefore crucial that we work together to drive more domestic breaks as quickly as possible.

We are working in close partnership with the tourism organisations of London, Northern Ireland, Scotland and Wales to ensure that the campaign activity reflects the current guidance for each region/nation.

Escape The Everyday encourages people to escape the unique everyday and inspire consumers to book a short break across the UK by showcasing the breadth of experiences available for them to escape to, when safe to do so, showcasing our vibrant cities, breathtaking countryside and coastal locations that make the UK a brilliant place to explore. The content drives online ‘traffic’ to with ideas and links to information on activities and experiences across the nations and regions. 

Tourism businesses, visitor attractions and destinations across the UK can also get involved. Read on for more about assets you can use to share the message.

industry toolkit  to get involved in the campaign. 

The Tourism Recovery Plan sets out the role that the UK government will play in assisting and accelerating the tourism sector's recovery from COVID-19. Published June 11 2021.

Art Home Pilot Programme 

Are you a homeowner who lets out a room or whole house?
Are you a creative looking for an extra source of income?

In response to the current tourism trend for experiential holidays staying in people’s homes (e.g. Air BnB, Home-stay) and the strength of the creative industries in the region, England’s Creative Coast is trialling Art Homes – an initiative where local artists open their homes as places for people to stay and current home-stay hosts work with artists in new ways - to provide visitors with a unique overnight stay experience and an additional income stream for artists. 

Find out how you can benefit from this year-long pilot project.